SDR Manager

ABOUT AVOCA Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 130+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact. ABOUT THE ROLE Avoca's SDR org has grown to 14 people (11 SDRs and 3 team leads). We're adding a second SDR Manager to take direct ownership of half that team: a team lead and a pod of reps, running day-to-day coaching, pipeline quality, and ramp. This is a new role reporting directly to Craig (SDR Manager). You're inheriting a proven motion, qualification criteria, CRM workflows, call intelligence tooling, and will be judged from day one on your pod's SQO volume, SQO quality, and rep development. WHAT YOU'LL DO - Own a pod of SDRs and a team lead: run their day-to-day coaching, 1:1s, and performance management - Drive SQO volume and quality against monthly and quarterly targets, holding the line on our SQO Qualification Guide rather than raw activity counts - Run weekly call reviews using our call intelligence platform (Attention), and turn what's working into repeatable technique and kill what isn't - Own ramp for new SDR hires in your pod by building the shadowing plan and certify reps in their first 30 days - Partner with AE leadership to keep the SDR-to-AE handoff tight, with fewer stalled or disputed SQOs, faster ramp for new AE pods - Build and iterate outbound sequences and messaging with Marketing as new segments and verticals open up - Report weekly on pipeline generation, SQO conversion, and rep-level performance to our VP Sales - Partner with our SDR Manager to keep coaching standards, tooling, and process consistent across both pods WHAT YOU'LL BRING - 2+ years managing an SDR/BDR team in B2B SaaS, ideally at a high-growth startup - A track record of hitting or exceeding SQO/pipeline targets with a team of 5+ reps - A hands-on coaching style: you're in call recordings and live coaching sessions every week, not just watching a dashboard - Fluency with a modern sales stack: CRM (HubSpot or similar), call intelligence (Gong, Attention, or similar), sequencing tools - Comfort setting and holding a qualification bar even when it creates short-term friction with reps or AEs - Experience hiring and ramping SDRs from scratch: you know what a strong first 30 days looks like - Data fluency: comfortable pulling and presenting your own pipeline and conversion numbers without waiting on RevOps - Nice to have: home services, contractor, or vertical SaaS background; experience scaling a team through a Series B or similar growth stage WHO YOU ARE - You want to build, not maintain: this is a new pod inside a scaling SDR org, not an inherited machine - You compete instead of coast: you'll run alongside an established peer pod and want your numbers to hold up next to theirs - You give direct, specific feedback and expect the same back - You're allergic to sandbagged pipeline and vague activity metrics: you'd rather talk about SQO quality than dial counts - You move fast without needing a lot of structure handed to you: you'll build your own cadences and rhythms inside a known framework - In-office five days a week in NYC: this is a high-energy, in-person floor and coaching happens live BENEFITS - Comprehensive medical, dental, and vision insurance - Company-sponsored 401(k) through Vestwell - Flexible PTO plus U.S. federal holidays - Company-wide off-sites - Daily in-office lunch through Parkday - Dinner covered when working late - Commuter benefits and late-night rideshare - Standing desks and workspace accommodations available on request - All core tools and software provided Compensation: The expected base salary for this role is $120,000-$140,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, variable tied to team attainment, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process. WHY AVOCA At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re