Vice President, Digital Health

About this opportunity: Freenome is looking for a Vice President, Digital Health, as a key member of our rapidly developing Commercial team. The ideal candidate will be a visionary leader with hands-on experience in defining and designing a cohesive digital platform strategy that enables and scales cutting-edge diagnostic solutions within complex healthcare ecosystems, enhancing interactions with patients and providers. This role offers a unique opportunity to bring the digital infrastructure necessary for this game-changing early disease detection technology to be seamlessly integrated into clinical practice. In this role, you will be instrumental in bridging the gap between Freenome's cutting-edge science and its practical application in physician offices and health systems, ultimately maximizing patient adherence and test utilization. You will contribute to guiding and refining company-level strategy. Your commitment to innovation and seamless user experience will significantly contribute to our growth and our mission to outpace cancer with early detection. This role will report to the Chief Commercial Officer and will serve as a vital part of the Commercial Leadership Team. This is a remote role with the requirement to travel up to 30% of the time. What you’ll do: Digital Health Platform Strategy & Design Platform Strategy and Design: Define and drive the long-term vision and design, while informing the architecture for Freenome's digital health platform. This includes performing Voice of the Customer (VOC), maintaining industry and competitor awareness, incorporating innovative/pioneering thinking (true innovation), and integrating advisory committee feedback to support the long-term vision of rules-based medicine programs. Partner with the product team to inform the design, architecture, and development of critical platform features and functions, commercial and clinical requirements, such as patient identification, education modules, provider engagement tools, EHR integration, and adherence management systems. Define and establish strategic ecosystem partnerships that expand Freenome’s access and distribution footprint. Partner with Product, RWD, and Medical Affairs to ensure Freenome Digital Health (FDH) enables real-world data collection and linkage to support clinical validity, clinical utility, and HEOR evidence generation for future indication expansion and test improvements. Build executive‑level relationships with health system leaders, population health teams, and digital transformation groups to drive adoption of FDH across health systems and integrated delivery networks. Program Performance & Engagement Overall Commercial Performance Achievement: Accountable for the achievement of digital health performance goals, ensuring the platform effectively drives utilization, adherence, and customer satisfaction. Commercial Performance Metric and Goal Development: Define, track, and manage key performance indicators (KPIs) and goals for all digital health programs. KOL and Advisory Committee Engagement: Lead KOL and Advisory Committee engagement for program development, design validation, and establishing program credibility with clinical and technical stakeholders. Medical Affairs Partnership: Proactively partner with Medical Affairs to align the digital platform with the publication strategy, ensuring features support evidence design and development needs. Continuous Improvement: Evaluate program effectiveness and work with the Product and technical teams to continuously improve program function and scope. Clinical Integrity Interoperability and Integration: Act as a primary interface with health-system IT leaders, clinical operations, and informatics teams to scope and negotiate integration requirements. Clinical Strategy Representation: Represent Freenome’s clinical strategy in discussions around interoperability, FHIR/HL7 capabilities, ordering modules, clinical decision-support, and results workflows. Customer Education: Create crisp education/messaging on the clinical and economic impact of Freenome tests, and help inform customer decision-making to improve population health initiatives. Clinical Understanding: Demonstrate a keen understanding of how PCPs and specialists evaluate risk, order tests, and interpret results. Ensure clinical messaging and customer-facing workflows align with established medical guidelines and align FDH with health system quality metrics such as HEDIS. Must haves: Bachelor's degree in a technical or relevant field. 15+ years of progressive commercial or product leadership experience in diagnostics, pharmaceuticals, or biotech, with significant focus on digital health, health IT, or clinical informatics. 10+ years in senior leadership roles, with direct responsibility for launching and scaling digital health platforms for clinical use. Demonstrated ability to build executive-level relationsh