Senior Email & CRM Marketer

ABOUT ABRIDGE Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients. Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems. We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the Mission District in San Francisco, the SoHo neighborhood of New York, and East Liberty in Pittsburgh. THE ROLE We're looking for a Sr Email & CRM Marketing Manager who will own the strategy and execution of lifecycle programs that turn our database into pipeline and our customers into advocates. You'll design and launch nurture journeys, newsletters, ABM-aligned sequences, and customer lifecycle programs—all focused on reaching enterprise healthcare buyers and supporting sales with high-quality engagement at every stage of the funnel. You'll be equally comfortable in strategy and execution, able to take a program from initial concept through build, launch, measurement, and optimization. You'll also play a key role in developing the segmentation logic, journey architecture, and lifecycle infrastructure that make every send relevant rather than noisy—across new logos, expansion, and customer marketing motions. This is a highly cross-functional role collaborating closely with our email/CRM agency, demand generation, sales, product marketing, customer marketing, and revenue ops to build journeys that resonate with complex buying committees and our 250+ health system customer base, meeting clinicians, executives, and partners where they are. WHAT YOU’LL DO - Build and execute full-funnel email and lifecycle programs across nurture, newsletter, ABM, and customer marketing motions, leveraging AI tools for segmentation, personalization, and content iteration to drive engagement and pipeline growth. - Own the email and CRM roadmap—define the segmentation logic, journey architecture, and cadence rules that make every touchpoint feel timely and earned. - Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability across nurture builds, newsletter cycles, and lifecycle launches. - Partner closely with the demand gen and sales to translate buyer personas and pipeline needs into templated and triggered sequences for priority accounts—equipping reps with personalization tokens, dynamic content, and follow-ups that compound over the cycle. - Collaborate with creative, product marketing, and customer marketing to develop messaging and assets that speak directly to enterprise audiences and to our existing customer base from executives to end-user clinicians. - Own deliverability, governance, and the data layer—maintain sender reputation, manage suppression and consent, monitor inbox placement, and partner with marketing ops on lead routing, scoring, attribution, and CRM data quality. - Manage performance metrics across opens, CTR, MQL conversion, pipeline influence, and revenue contribution, grounding decisions in real-world data and translating insights into clear, prioritized next steps. - Run a disciplined experimentation program across subject lines, send times, content, CTAs, and segmentation—bringing rigor and transparency to what's actually moving the needle. WHAT YOU’LL BRING - 4-8 years of experience in email, CRM, lifecycle, or growth marketing, ideally within B2B SaaS or enterprise technology. - Proven ability to plan, execute, and measure multi-touch lifecycle programs that drive pipeline and revenue impact—not just opens and clicks. - Strong project management and ownership skills — you can manage complex, multi-stage programs from kickoff to results, ensuring alignment, accountability, and flawless execution. - Deep familiarity with enterprise sales cycles, buying committees, and the messaging cadence needed to influence them over time. - Hands-on fluency with the modern email/CRM stack—Braze, HubSpot and/or Marketo paired with Salesforce. You can build a journey, debug a workflow, and have an opinion on lead scoring. - Strong copywriting instincts—you can draft a subject line that earns the open and a body that earns the next click, and you edit ruthlessly for brand voice. - Working knowledge of deliverability fund