Head of Portfolio Marketing

Anthropic · San Francisco, CA · $400k - $570k
full-time lead Posted 17 hours ago

About this role

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As Head of Portfolio Marketing at Anthropic, you will own the strategic storytelling that defines how we communicate Claude's capabilities, Anthropic's mission, and the transformative potential of safe AI to enterprise customers and the broader market. You will lead a small team crafting keynote presentations, executive briefings content, and core narratives that shape how leaders, customers, and industry stakeholders understand what we're building and why it matters for the future of AI. This role goes beyond traditional messaging—you will set the standard for how we position ourselves in the enterprise AI market while ensuring our narratives reflect Anthropic's commitment to developing AI systems that are safe, steerable, and beneficial. You will be responsible for translating complex AI capabilities into compelling stories that resonate with enterprise buyers and accelerate our go-to-market success. Responsibilities Lead a small of team of product marketers responsible for positioning, messaging, and executive marketing  Develop and own executive narratives: Create high-impact keynote presentations, executive briefings, and strategic messaging that articulate Anthropic's vision, competitive differentiation, and unique value proposition in the enterprise AI market Own competitive positioning and messaging: Translate sophisticated AI capabilities and safety features into clear, compelling messages that sales teams and executives can effectively use to differentiate and win deals Drive cross-functional GTM alignment and narrative development: Partner closely with product marketing, sales enablement, corporate communications, and executive leadership to ensure cohesive narratives across product launches, industry events, and customer engagements. Rally cross-functional teams around shared messaging frameworks through storytelling excellence, strategic influence, and collaborative leadership Ensure message consistency and quality: Establish standards and processes for narrative development that maintain consistency while enabling teams to adapt messaging for different audiences and contexts Support major company milestones: Lead narrative development for significant announcements, partnership launches, and other strategic moments You may be a good fit if you have 12+ years of experience in product marketing, solutions marketing, or portfolio marketing at enterprise B2B technology companies - a blend experience working for technology startups and publicly scaled technology companies is strongly preferred Proven track record of crafting executive-level presentations and go-to-market narratives that drive measurable business impact Deep understanding of enterprise buyer journeys and how strategic narratives accelerate complex sales cycles Exceptional written and verbal communication skills with the ability to make complex technical concepts accessible and compelling Experience working effectively with senior stakeholders and the judgment to provide strategic messaging counsel, including when to respectfully challenge existing approaches Strong collaborative skills with experience rallying cross-functional teams around shared messaging without formal reporting authority Strategic mindset combined with hands-on execution capabilities—comfortable developing high-level narrative strategy while also crafting specific presentation content Strong candidates may also have Experience in AI/ML, enterprise software, or other cutting-edge technology markets Background working with highly regulated industries where trust, safety, and compliance messaging is critical Track record of successful competitive positioning in crowded, rapidly evolving markets Experience developing narratives for developer audiences as well as traditional enterprise buyers Understanding of AI safety principles and the ability to communicate complex technical safeguards in business terms Experience with account-based marketing and supporting enterprise sales processes Background in crisis communications or managing sensitive messaging situations What you'll be shaping Your narratives will become the foundation for our most important market moments—major product launches, industry conferences, customer success stories, and competitive differentiation. You will define how the enterprise AI market understands Anthropic's unique approach to building safe, beneficial AI systems while ensuring our messaging drives pipeline and revenue growth. This role offers the opportunity to shape the strategic communications

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