Head of Brand Marketing

Who are we? Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers. Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products. Join us on our mission and shape the future! ABOUT THE ROLE Cohere is building frontier AI for the enterprise. The product is technical. The buyer is technical. The category is loud. None of that exempts us from being a brand people actually want to be near. We're hiring a Head of Brand Marketing to own how Cohere shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Cohere feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference, in a post that goes around design Twitter on a Sunday night. The goal isn't brand-as-decoration. It's brand as compounding advantage: the reason a great engineer joins us over a competitor, the reason a CIO remembers our name in a procurement meeting, the reason a journalist picks up our story. This is a senior creative and strategic role. You'll set the brand strategy, own our narrative and verbal identity framework, drive our cultural point of view, and partner closely with two creative counterparts who report into the same leader: our Design Director, who leads in-house design and owns Cohere's visual identity, and our Editorial Director, who leads our owned-media, long-form content, and the execution of voice across what we publish. Together, the three of you are the taste filter for everything that goes out the door under the Cohere name. Your job is to set the vision and the brief; theirs is to bring it to life. The best work will come from real partnership across all three seats. WHO YOU ARE You have strong opinions, calmly held, about what's good. You can tell the difference between work that's correct and work that's alive, and you can articulate why. You read widely (design, fashion, music, film, architecture, fiction, technology) not because it's your job to, but because it's how you think. You don't need to come from tech. We'd actually prefer you didn't, fully. The strongest candidates for this role have spent time inside great creative environments: culture-forward consumer brands, world-class agencies, magazines, design studios, record labels, fashion houses, museums. You want to bring that sensibility into a fast-moving B2B AI company. What's non-negotiable is that you can operate inside that environment without losing your taste, and that you can translate a complex AI product into something a human being feels something about. WHAT YOU'LL OWN BRAND STRATEGY AND NARRATIVE - Set the brand strategy: who Cohere is, what we stand for, what we won't be. - Own Cohere's master narrative and make sure every surface (product launches, executive comms, recruiting, sales decks, partner work) ladders up to it without flattening into sameness. - Sharpen our positioning at the cultural and emotional level, in tandem with Product Marketing's positioning at the category and competitive level. VERBAL IDENTITY AND CREATIVE PARTNERSHIP - Own Cohere's verbal identity at the framework level: the voice and tone strategy, copy systems, naming conventions, the brand book. The Editorial Director owns the execution of voice in long-form published work, drawing from the framework you set. - Partner with our Design Director, who leads our in-house design team and owns Cohere's visual identity, as your creative counterpart. You'll set strategy and narrative direction together, brief into the work together, and act as joint taste filters on the most important output. - Bring strong creative judgment to flagship work. You won't be art-directing layouts, but you should be in the room early, with a point of view, on the work that matters most. BRAND CAMPAIGNS - Set the vision and strategy for Cohere's integrated brand campaigns: the kind people screenshot and send to each other, that build awareness, reframe the category, and earn the right to be remembered. - Own the brief. Bring the Design Director and Editorial Director in early as your creative partners to build the work itself: design and visual systems on one side, long-form narrative and content on the other. - Work with the Integrated Marketing leader so brand work amplif