Education Marketing Lead

ABOUT US At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale. With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world. Today, LangChain, LangGraph, LangSmith, and Fleet are used by teams shipping real AI products across startups and large enterprises. Millions of developers trust LangChain to power AI teams at companies like Replit, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, and 35% of the Fortune 500. ABOUT THE ROLE Location: San Francisco, CA or New York City, NY LangChain Academy is how developers, engineers, and AI practitioners go from curious to capable on LangChain's products. We're looking for an Education Marketing Lead to own the strategy and execution that turns LangChain Academy into a meaningful growth channel for LangChain at large. This is a high-ownership role sitting at the intersection of education and growth. You'll build the programs, systems, and go-to-market motions that drive Academy enrollment at scale, while shaping the learner experience that keeps developers coming back and advancing through our curriculum. You'll work with the Technical Content Manager and across education engineers, deployed engineers, brand design, lifecycle marketing, and our SEO agency. LangChain already has strong technical credibility and a developer community that cares deeply about building with our products. Education is one of the highest-leverage ways to deepen that relationship and expand our reach. Your job is to build the marketing engine that makes LangChain Academy a destination for agent engineers. WHAT YOU'LL DO Marketing Academy - Drive enrollment. Develop and execute promotional campaigns that reach developers where they are, within LangChain docs, on social, through the newsletter, and via community touchpoints, to consistently drive top-of-funnel course enrollment. - Build and scale certification programs. Own the development and launch of LangChain Academy certification offerings, from program design and credentialing mechanics to marketing and positioning that makes them worth earning. - Drive organic discovery through SEO. Partner with our SEO agency to own search strategy for Academy landing pages and educational content. Ensure courses and tutorials are positioned to capture high-intent developer search traffic and continuously improve organic reach over time. - Lead end-to-end course launches. Own the go-to-market process for every LangChain Academy course, from launch planning and cross-functional coordination to promotional execution across docs, socials, the LangChain website, email, and community channels. - Own LangChain Academy's external presence. Manage and continuously improve the Academy landing pages and external-facing site. Learner Lifecycle & Engagement - Invest in email and nurture flows for enrolled learners. Partnering with lifecycle marketing to build and optimize onboarding sequences, course completion nudges, and flows that keep learners progressing and guide them toward their next course or certification. - Collaborate with the Technical Content Manager on pathways and bundles. Work closely with the Education Manager to develop and market curriculum pathways and course bundles that help learners understand how to progress through the Academy and make it easy to take the next step. - Optimize for enrollment and engagement. Take a growth mindset to the learner funnel. Understand where learners drop off and make data-informed decisions about how to fix issues. Partnerships & Community - Build educational distribution partnerships. Identify and develop co-marketing and distribution opportunities with learning platforms (LinkedIn Learning, DataCamp, and similar) and AI/ML communities that can expand Academy's reach to the right audiences at scale. - Think systemically about developer onboarding through education. Be the person always asking: how do we use education to get more developers successfully building on LangChain? Bring ideas, run experiments, and build programs that move the needle on product adoption through learning. - Own the YouTube education content calendar. Maintain and drive the content calendar for education-focused YouTube videos and tutorials, working closely with education engineers and deployed engineers to plan, schedule, and promote content consistent