Sr. Manager, Events Strategy & Brand Experiences

About Us Observe.AI is the AI Agents platform for customer experience, designed to help organizations deliver faster, smarter, and more efficient customer service at scale. The platform enables businesses to deploy specialized AI agents that autonomously execute work across the full CX lifecycle—from handling customer conversations to supporting frontline teams and optimizing operations. Each AI agent is purpose-built for a specific role, equipped to understand context, make decisions, take action, and continuously improve outcomes. This allows organizations to increase resolution speed, elevate service quality, and reduce operational costs while empowering your frontline team to focus on higher-value work. Built on a CX-native foundation, Observe.AI helps leading brands like DoorDash, Affordable Care, Signify Health, and Verida improve customer satisfaction, boost agent productivity, and deliver consistent, scalable performance across every customer interaction. Why Join Us We’re looking for a dynamic Senior Manager, Event Strategy & Brand Experiences to drive our presence and impact across key industry moments. This role will shape how Observe.AI shows up in the world — through unforgettable experiences that engage our most strategic customers and bring our brand story to life. This role is about more than event execution; it’s about crafting moments that inspire, influence, and deepen trust with the customers who matter most. This role will focus on creating high-value experiences designed specifically to engage strategic accounts, strengthen customer relationships, and generate meaningful pipeline to accelerate revenue growth You’ll lead the strategy behind our presence at major industry events and curated executive experiences, using creativity, precision, and data-driven insight to translate our value into powerful brand storytelling. Your work will directly elevate Observe.AI ’s visibility, strengthen relationships with strategic accounts, and accelerate revenue impact by connecting our innovations in Agentic AI Agents for customers, frontline employees, and operations to real customer outcomes. What You’ll be Doing Strategic Account Alignment: Design and execute event strategies that directly support engagement and growth within top-tier strategic accounts. Partner with Sales, Account Management, and ABM teams to align event plans with account goals and pipeline objectives. Event Strategy & Execution: Lead the planning and execution of flagship tradeshows, third-party conferences, and executive experiences that advance strategic account objectives. Oversee logistics, vendor management, and cross-functional coordination to ensure on-brand, high-impact delivery. Pipeline Generation: Develop event programs that accelerate the sales cycle, influence pipeline creation, and deliver measurable ROI across key verticals and strategic segments. Brand Experience & Storytelling: Oversee onsite brand presence — booth design, messaging, activations, and experiences — ensuring consistency and excellence across all touchpoints. Collaborate with Product Marketing to bring our brand story to life through compelling thought leadership, content, and event narratives. Thought Leadership: Identify and secure high-impact speaking, sponsorship, and partner opportunities to showcase Observe.AI’s deep expertise and leadership in the GenAI and CX markets. Cross-Functional Collaboration: Partner closely with Sales, Demand Generation, and Product Marketing to drive unified messaging, maximize ROI, and ensure measurable outcomes tied to pipeline and account engagement. Measurement & Optimization: Establish clear event KPIs and continuously optimize event performance to enhance reach, impact, and ROI. What You Bring to the Role 8+ years of experience in event marketing, experiential marketing, or field marketing, preferably in B2B SaaS or technology. Proven success designing and executing event programs for strategic accounts. Strong understanding of account-based marketing (ABM) principles and how events drive engagement within key accounts. Deep expertise in trade-shows, sponsorship strategy, executive programs, and customer experience events. Exceptional project management, stakeholder alignment, and communication skills. Strong analytical and data-driven mindset; able to connect creative event design to pipeline and revenue impact. Passion for innovation, creativity, and measurable outcomes in a fast-moving market. Why You'll Love It Here Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best. Additional