Demand Generation Manager

Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. Purpose-built for marketing teams, Jasper enables faster, more consistent execution across campaigns, personalization, localization, and compliance—while maintaining enterprise-grade control and governance. Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France. About the Role We are seeking a hands-on, data-driven Demand Generation Manager to own Jasper's paid media engine. Reporting to the Senior Director of Growth Marketing, you will manage our paid channels end-to-end — LinkedIn and Google Search as the core of the portfolio, plus emerging AI channels like OpenAI's ChatGPT ads — with a mandate to drive efficiency and scale. Pipeline is your north star: you'll optimize toward qualified pipeline and revenue rather than lead volume, and you'll be able to connect channel-level wins to company-level impact. You'll operate as the digital arm of Jasper's enterprise, account-led growth motion, partnering closely with growth marketing, marketing operations, data science, creative, and sales to make every dollar of paid spend work harder. This is a high-ownership role for an operator who loves being in the platforms daily and is equally comfortable explaining to executives what the spend produced. What You'll Do - Own end-to-end management of Jasper's paid media portfolio — LinkedIn Ads and Google Search — including campaign architecture, audience development, keyword and bidding strategy, budget pacing, and in-platform optimization. - Stand up and scale emerging channels — OpenAI/ChatGPT ads, Google AI Max, and AI-search advertising platforms — running structured tests with clear success criteria and scaling what earns its budget. - Drive efficiency and scale: build bottoms-up budget plans, manage monthly allocation and pacing across channels and audience tiers, and continuously reallocate spend toward the campaigns, audiences, and creative that produce qualified pipeline. - Optimize to pipeline, not leads: manage toward down-funnel outcomes (SQLs, SQOs, pipeline, and closed-won revenue) and deliver clear, executive-ready reporting that ties channel-level performance to company impact. - Power Jasper's account-based marketing motion: build and maintain tiered target-account audiences, plan reach and frequency by tier, and launch one-to-one and one-to-few campaigns in partnership with Sales. - Own the health of conversion tracking and attribution with Marketing Operations and Data Science — CRM-to-platform conversion imports (HubSpot/Salesforce), conversion APIs, and multi-touch attribution — proactively diagnosing and fixing measurement gaps. - Partner with creative and content teams on a steady cadence of ad testing and iteration, translating performance data into sharp creative briefs and putting customer stories, reports, and webinars to work as campaign fuel. - Support integrated demand programs — webinar promotion, gated content, and remarketing — ensuring paid media amplifies the broader growth marketing calendar. - Apply AI tools and automation to improve the speed and quality of campaign analysis, reporting, and execution. What You'll Bring - 5+ years of hands-on B2B performance marketing experience, ideally in high-growth SaaS supporting an enterprise or account-led sales motion. - Deep, in-platform expertise in LinkedIn Ads and Google Ads at meaningful scale (multi-million-dollar annual budgets), plus genuine curiosity about emerging AI advertising channels. - A pipeline-first mindset: a track record of measuring and optimizing paid programs against pipeline and revenue — not just CPL or MQL volume — and communicating that impact to leadership. - Fluency in B2B measurement: CRM-integrated conversion tracking, HubSpot and Salesforce, multi-touch attribution, and the judgment to know what the data can and can't tell you. - Rigorous budget management skills — forecasting, pacing, and bottoms-up planning — with a bias toward efficiency. - Strong analytical instincts and comfort using data to diagnose problems, prioritize investment, and improve funnel performance. - Curiosity about AI and a demonstrated ability to apply AI, automation, and emerging technologies to improve how marketing works. - A fast-moving, high-ownership operating style — comfortable managing channels day-to-day while driving longer-term strategy and testing roadmaps. Why You'll Love It Here - Help define how enterprise marketing teams adopt and scale AI. - Own one of the most important growth functions in the company. - Work alongside a talented team that values speed, curiosity, creativity, and measurable impact. - Shape the future of marketing at one o