Growth Lead, Performance

ABOUT AVOCA Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 130+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact. ABOUT THE ROLE We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth. Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion, measurement, and optimization. But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities, build channels from scratch, and turn what works into repeatable engines. You’re equally comfortable setting strategy and getting into the details of a campaign, creative concept, landing page, or experiment. The scope is wide and the whitespace is real. We’re looking for a smart, high-agency person who builds their own leverage. You’ll report directly to the Head of Growth and work on the company’s highest-priority channels and growth bets. WHAT YOU'LL DO - Build and scale paid social and paid search into major revenue drivers for our business - Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization - Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages - Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline - Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue - Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process - Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation - Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines WHAT YOU’LL BRING - 5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company - A strong track record of personally building and scaling paid social programs, with deep expertise in Meta - Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement - Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential - A history of managing toward qualified pipeline and revenue, not just leads, clicks, or platform-reported conversions - Strong analytical and creative instincts, with the ability to turn customer insight and performance data into clear hypotheses and compelling campaigns - Broad growth experience and the ability to build, test, and scale channels beyond paid media - Fluency with AI tools and a bias toward using automation to increase your output and learning velocity WHO YOU ARE - You’re a builder who wants to own both the work and the outcome, from setting the strategy to launching and optimizing the campaign - You have deep performance marketing expertise, but you don’t define yourself solely by paid media — you’re energized by finding and building whatever channel can move the number - You think in terms of qualified pipeline, CAC, and revenue while caring deeply about the details that drive them - You combine analytical rigor with strong creative judgment and understand that the message and offer matter as much as the media plan - You move quickly, run disciplined experiments, and make clear decisions even when the data is imperfect - You create clarity in ambiguous situations and don’t need an established playbook, a large team, or perfect information to make progress - You’re curious, resourceful, and willing to roll up your sleeves — no task is too small when it helps move the company forward - You wan