Director of Demand Generation

What we want to accomplish and why we need you Suki is a leading technology company that provides AI solutions for healthcare. Our mission is to reimagine the healthcare technology stack, making it invisible and assistive to lift the administrative burden from clinicians. Suki’s Ambient Clinical Intelligence (ACI) platform goes beyond documentation to support clinical workflows before, during, and after the patient encounter. We are a user-driven company committed to making sure every aspect of our product is in service of clinicians. We’re a team of technologists, clinicians, and industry experts working together to push the limits of technology used in medicine. At Suki, we’re building technology that listens, understands, and gets out of the way, so clinicians can get back to being clinicians. As Suki grows, so does the complexity of how we create demand. We serve multiple markets, revenue streams, customer segments, and buying audiences, each requiring a different strategy for how we identify, engage, and convert potential customers. We’re looking for a Director of Demand Generation to define and lead Suki’s demand strategy across both new customer acquisition and expansion. This person will rethink how we reach our audiences, continuously refine who we target, develop new demand channels, and build differentiated strategies for Suki’s various revenue streams. This is not a role for someone who simply runs an established demand generation playbook. We’re looking for someone who combines creativity, commercial instinct, experimentation, and analytical rigor to continually answer: Who should we be reaching? Where can we find them? What will get their attention? What will move them through the funnel? And what is the data telling us to do differently? You will become an expert in Suki’s commercial strategy and a close partner to our CRO, CGO, and commercial leadership. You’ll work across Marketing, including Events, Performance Marketing, Digital, Brand, Creative, Product Marketing, Customer Marketing, and Marketing Operations, to turn that strategy into integrated programs that generate measurable commercial impact. What will you do everyday? You will own the strategy for how Suki creates, captures, and converts demand across our different revenue streams and customer segments. You’ll continuously evaluate our target audiences, accounts, personas, titles, buying committees, and qualification criteria rather than assuming yesterday’s ICP is tomorrow’s. You’ll work closely with our commercial organization to understand where the greatest opportunities exist, why customers buy, where deals stall, and how buyer behavior is changing. Creativity will be critical. Healthcare audiences can be difficult to reach through traditional B2B channels, so we want someone who is constantly identifying and testing new ways to create demand. That might mean a new channel, an unconventional account-based campaign, an executive program, a different event strategy, a new content experience, or something we haven't tried before. You will also bring analytical rigor to the role. You’ll dig beneath topline metrics to identify patterns, diagnose funnel performance, understand why programs are or aren't working, and determine when we need to pivot. This role owns the critical question: “Where will Suki's next source of demand come from, and how do we turn it into revenue?” Key Responsibilities: Demand Strategy: Own and continuously evolve Suki’s end-to-end demand generation strategy across our different revenue streams, segments, and commercial priorities. Audience & Targeting Strategy: Define and refine target accounts, verticals, personas, titles, buying committees, and qualification criteria in close partnership with Sales, Growth, Product Marketing, and Marketing Operations. New Demand Creation: Identify and test new channels and creative approaches for reaching difficult-to-access healthcare audiences. Look beyond traditional paid and lead generation tactics to develop new, scalable sources of demand. Integrated Campaign Strategy: Build integrated programs across paid, digital, content, events, ABM, executive engagement, and other channels, partnering closely with Digital/Performance Marketing, Events, Brand, Creative, Product Marketing, and Customer Marketing. Revenue Stream Strategy: Develop differentiated demand strategies based on how each part of Suki's business goes to market. Understand that different audiences and revenue motions require different targeting, channels, content, and conversion strategies. New Business & Expansion: Build programs that create demand with new prospects while also developing expansion motions that help existing customers understand and adopt more of Suki's platform. Commercial Partnership: Become a strategic partner and expert in Suki’s commercial strategy, working closely with the CRO, CGO, Sales, and other commercial leaders to t