Conversational Design, Demo Engineer

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun , the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu , the co-founder of Google Contact Center AI and Vertex AI platform, and co-founder, Tim Shi , an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.   Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta. About the Role As a Conversational Design, Demo Engineer you will play a critical role in supporting pre-sales engagements through the design, analysis, and demonstration of Cresta’s AI capabilities. You’ll partner closely with Solution Engineers and Demo Engineering to craft compelling, high-quality conversational experiences that showcase Cresta’s value to prospective and existing customers. Your work will focus on establishing clear business cases for net new and upsell opportunities, using conversation design and data-driven assessments to highlight measurable impact. You will leverage your understanding of different contact center verticals, such as financial services, insurance, telecommunications, retail and much more to tailor designs that resonate with each customer’s unique environment and goals. This role requires close collaboration across Machine Learning, Product, Data Science, Customer Success, and Sales Engineering teams to ensure every customer-facing experience reflects the best of Cresta’s AI product suite. Responsibilities: Collaborate closely with Solution Engineers and Demo Engineering to design and deliver high-impact, AI-driven demos, Proofs of Concept (POCs), and Conversation Assessments that clearly articulate Cresta’s value in real-world customer scenarios. Develop and generate high-quality synthetic conversations and AI model behaviors that realistically simulate customer interactions and bring priority use cases to life in pre-sales environments. Conduct in-depth Conversation Assessments and data analyses to uncover opportunity areas, quantify measurable impact, and build compelling business cases for net-new logo acquisition and upsell expansion. Continuously enhance demo environments by strengthening QA/QM frameworks, reporting layers, behavioral configurations, intent mining, metadata generation, and dashboard development to ensure accuracy, realism, and actionable insight. Design dashboards that tell a compelling business story. Be meticulous in defining metadata layers and required attributes to make demo environments feel authentic and industry-specific  Pro in Establishing structured Gen AI frameworks for e.g. complaint detection, customer experience measurement, repeat call analysis, and other traditionally subjective evaluation areas using Generative AI best practices. Develop scalable methodologies that move beyond keyword-based logic toward AI-driven contextual understanding. Lead the design of QA automation frameworks that maximize projection and coverage through a combination of GenAI capabilities and advanced keyword features, reducing subjectivity while increasing consistency, accuracy, and scalability. Build cross-vertical expertise (e.g., insurance, banking, telecom, retail, hospitality) and adapt tone, workflows, and interaction strategies to reflect each industry’s operational nuances and KPIs. Strategize and design scalable demo accounts that can be provisioned as sandbox environments for clients. Own end-to-end maintenance, optimization, and governance of these accounts to ensure readiness and reliability.Develop structured GTM templates and reusable demo narratives for Solution Engineers aligned to key use cases, enabling consistent and compelling storytelling during customer engagements. Design and deploy AI Agent experiences using flow-based, prompt-based, and hybrid architectures across both voice and chat channels. Contribute forward-thinking ideas on product scalability, feature evolution, and competitive differentiation. Analyze competitor approaches and proactively recommend ways to outpace the market.Challenge the status quo by introducing innovative, scalable processes and frameworks that improve efficien