Creative and Editorial Lead

JOIN THE TEAM BRINGING ADVANCED AUTONOMY TO THE BUILT WORLD At Bedrock, we're moving AI out of the lab and into the real world. Our team includes veterans who helped launch Waymo, scaled Segment to a $3.2B acquisition, and grew Uber Freight to $5B in revenue. Today, we're deploying autonomous systems on heavy construction equipment across the country, improving safety on job sites and accelerating schedules on critical infrastructure projects. We're not here debating the future of AI. We're deploying it in the real world. In just two years, we've raised $350M and achieved the first fully autonomous excavator deployments in construction. This is where algorithms meet steel-toed boots. You'll work alongside construction veterans and world-class engineers to solve physical-world problems that simulations can't touch. If you're ready to do meaningful work on hard problems, we'd love to have you join us. ABOUT THE ROLE Bedrock is looking for a Creative and Editorial Lead to build the storytelling engine behind our brand. Working closely with Bedrock’s brand, communications, and marketing leaders, you’ll set the editorial direction and quality bar for everything we publish. You’ll turn customer proof, technical progress, and stories from the field into compelling editorial content, video, and digital campaigns that establish Bedrock as a defining voice in autonomous construction and physical AI. This is a senior, hands-on role for a seasoned creative generalist who can write and edit high-stakes work, uncover stories worth telling, develop original concepts, and guide creative teams from initial idea through final delivery. You’ll build the standards, workflows, and production capabilities that enable us to deliver high-quality work at high volume and grow our in-house creative and editorial studio. Alongside our communications strategists and PR agency, you’ll ensure those stories reach further and strengthen Bedrock’s presence in the market. Key Responsibilities - Own Bedrock’s editorial strategy, storytelling pipeline, publishing cadence, and quality bar across all owned public channels and formats. - Create a high-volume, high-quality stream of work that materially expands Bedrock’s public presence, brand awareness, trust, and category leadership. - Personally write, edit, interview, develop concepts, and bring a meaningful share of Bedrock’s early editorial and creative work to completion. - Develop clear editorial standards, writing guidance, review criteria, production practices, and workflows that ensure Bedrock’s work is consistently on brand and distinctive - Own the creative and editorial direction for customer testimonials, case studies, web and blog content, technical explainers, white papers, executive thought leadership, presentations and keynotes, social content, video, campaigns, and other high-visibility brand moments. - Translate complicated technical ideas into clear, memorable, and persuasive narratives without flattening their intelligence or relying on generic technology marketing language. - Develop recurring editorial franchises and signature formats that create a sustained, recognizable Bedrock presence—such as customer field stories, technical explainers, documentary-style content, and original perspectives on construction and physical AI. - Use market, audience, and competitive insight from the Insights function to prioritize story opportunities, editorial formats, campaigns, and creative work. - Lead external agencies, freelance writers, designers, photographers, filmmakers, producers, and specialist partners from briefing through final delivery. - Over time, build and lead a lean internal newsroom and creative studio, likely including writers and editors, a producer, and a flexible bench of freelance writers, photographers, filmmakers, designers, illustrators, and specialist agencies. - Travel periodically to customer sites, active jobsites, production shoots, and selected industry moments to uncover stories firsthand, direct creative work in the field, and ensure Bedrock’s storytelling remains grounded in the reality of construction. WHAT WE’RE LOOKING FOR - 8+ years of experience in editorial, creative direction, brand writing, content strategy, journalism, media, agency creative, entertainment, digital production, or a comparable storytelling discipline. - A strategic creative generalist who can connect audience insights, business priorities, customer evidence, and cultural relevance into work that earns attention and changes perception. - Demonstrated ability to turn complicated, unfamiliar, or technical material into clear, surprising, credible, and compelling stories. - The ability to learn complex subjects quickly, ask strong questions, and earn credibility with contractors, field crews, technical teams, customers, and company leaders. - Experience guiding creative work across multiple formats and channels,