SEO & AEO

WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS. We're the makers of Devin, the first AI software engineer. Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us. The Role Search is changing rapidly. People still search Google, but increasingly they discover products through AI assistants, answer engines, technical communities, and other new interfaces. We're looking for an SEO & AEO leader to build Cognition's organic demand engine from the ground up. You'll own both the strategy and execution behind how Cognition gets discovered by the people and companies looking for what we're building—from engineers researching AI software development to enterprise technology leaders evaluating how to bring agentic software engineering into their organizations. This is not a traditional SEO role, and it is not a traditional content marketing role. Product Marketing owns our core positioning, messaging, product content, research, and customer stories. Your job is to turn that expertise into a search-optimized content engine that captures high-intent demand and converts it into pipeline. You'll identify the searches we need to win, determine the right experience for each search, create and optimize the pages and resources needed to capture that demand, build our authority both on and off our website, and continuously improve our ability to rank, get cited, engage, and convert. You'll have significant ownership over technical SEO, content strategy and production, on-page and off-page SEO, information architecture, enterprise search, AI-search visibility, and organic conversion. What You’ll Do Build the Organic Demand Engine - Build and execute Cognition's SEO and AEO strategy across Devin, Windsurf, and our broader web presence - Build a scalable organic content engine focused on high-intent searches that can drive qualified users, accounts, and enterprise pipeline - Identify high-value keywords and search themes across enterprise software engineering, AI coding agents, agentic engineering, developer productivity, software development, and related categories - Map search intent across the enterprise buying journey—from problem discovery and education through solution evaluation, competitive research, and purchase intent - Determine the right experience for each opportunity: landing page, use-case page, comparison page, blog, guide, gated resource, template, interactive tool, demo, or other format - Own the strategy and execute against it—you won't just create roadmaps and hand them off to someone else Create Search-Optimized Experiences - Build search-optimized landing pages, solution pages, use-case pages, industry pages, comparison pages, glossary/educational experiences, and other high-intent web experiences - Develop SEO-driven blogs and editorial content in partnership with Product Marketing and subject matter experts - Turn PMM research, positioning, customer stories, product launches, and technical expertise into additional search-optimized assets - Develop gated resources—including guides, templates, benchmarks, reports, and other high-value assets—designed around specific search intent and conversion opportunities - Create search-driven product demos, interactive experiences, tools, and other experiences that help users understand Devin and Windsurf while moving them toward activation or enterprise engagement - Build and optimize conversion paths from organic search to signup, demo, contact, and other high-value actions - Develop programmatic and scalable content opportunities where they can create meaningful incremental demand without sacrificing quality Own Technical, On-Page & Off-Page SEO - Own the technical SEO roadmap across site architecture, crawlability, indexing, internal linking, structured data, page performance, redirects, canonicalization, and other technical foundations - Develop and execute an off-page SEO and authority-building strategy across backlinks, digital PR, third-party publications, industry sites, relevant communities, partnerships, and other sources of authoritative mentions - Identify the publications, websites, organizations, and other sources that influence search visibility and AI-generated answers for our target audiences - Build strategies to earn high-quality links, citations, references, and mentions that strengthen Cognition's authority - Partner with Product Marketing, Communications, Developer Marketing, and others to turn launches, research, customer stories, data, and tec