VP of Marketing

VAPI (/ˈVⱭːPI/): - We’re creating the shift to voice as humanity’s default interface - We’re the most configurable platform for deploying voice agents - We’ve grown to over 700k developers in two years, adding 2,000+ every day - Try talking to Vapi now! https://vapi.ai/ WHY WE’RE HIRING THIS ROLE: - We’re looking for a VP of Marketing to own our full go-to-market narrative and growth engine as we scale from early traction (600K+ developers) to category leadership in voice AI - This is a builder role focused on creating a high-performance, developer-first marketing system that supports both PLG growth and enterprise pipeline - You will partner directly with the founders to define the category, sharpen positioning, and translate technical depth into market impact WHAT YOU’LL DO: - 30 Day: - Build a deep understanding of Vapi’s product, developer motion, and enterprise GTM strategy - Audit current marketing channels, growth loops, and attribution systems - Align with founders and GTM leadership on positioning, priorities, and success metrics - 60 Day: - Establish marketing operating cadence (OKRs, pipeline reviews, reporting) - Refine positioning and messaging across developer and enterprise audiences - Begin scaling high-impact growth channels (content, SEO, developer engagement) - 90 Day: - Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation - Implement clear attribution and resource allocation across channels - Deliver measurable impact on developer activation and enterprise pipeline generation WHO YOU ARE: - You’ve scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users) - You understand both PLG and enterprise GTM motions and how to balance them effectively - Product marketing is your core strength. You can translate complex technical systems into compelling narratives - You operate at a VP/CMO level with strong ownership, judgment, and bias for action - You’ve worked in lean, high-growth environments and know how to prioritize ruthlessly - Bonus: Experience in voice AI, real-time systems, or conversational AI WHY VAPI: - Generational impact: Build the human interface for every business - Ownership culture: 70% of the company are previous founders - Kind team: The founders, Jordan and Nikhil, are Canadians - Tier-1 Investors: YC, KP seed, Bessemer Series A WHAT WE OFFER: - Real stake: We offer a competitive salary and excellent equity ownership - Comprehensive health coverage: medical, dental, and vision plans - Team love: We love hanging out, and we do quarterly off-sites - Flexible time off: take what you need - More: catered meals, transportation, gym, and a $10k annual L&D budget